14 June 2016

Clever Product Or Beauty Gimmick?

Every year the beauty industry comes out with a few more "unique" beauty products and they certainly get the blogging word talking, but the question is are they a "Clever Product" or a "Beauty Gimmick"? Let's find out:

A picture of a few unique beauty products

On paper it sounds like one amazing product. It says it preps and primes the skin, ready for any kind of face mask. Honestly though, it's just one of those products I always forget to use. It's sat on my dressing table, but without fail, half way into applying my face mask, I suddenly remember, damn. I then think "It's ok, I'll remember it next time" but I seldom do. The few times I did manage to add in this extra step, the end results didn't really blow me away. It just feels like a regular face spray on first application, I guess if you want to be technical it did make my mud mask go on smoother, but I didn't think my skin looked any different afterwards. I will continue using this product (if I can remember) just so it doesn't feel like a complete waste of money, but I was pretty disappointed.
For me this one is a: Gimmick

I'm actually surprised this idea hasn't been thought of sooner, especially as mascara is probably the hardest part of your makeup routine to remove. It's just a plastic mascara wand, that you apply to to your mascara laden lashes, and the special cleansing oil is supposed to completely "melt" it off. In theory it sounds genius but in practice, for me this just didn't work. I followed the instructions: Applied two coats and then waited 1 minute for the product to get to work, then I gently wiped away the product with a damp wash cloth. Well, it didn't work, my mascara was still intact, be it with a few black flecks falling on my cheeks. For something being billed as removing waterproof mascara, I was stumped. I just ended up using my regular cleanser. I must say, I am surprised because some of the reviews on Sephora are quite positive, but it's just not for me.
For me this one is a: Gimmick

Being the nail polish addict I am, any product that aims to make the application process easier, is music to my ears. It's basically a peel off nail polish barrier, that you brush around your nail bed, to stop the polish getting on your skin. This is another product I couldn't wait to try, but it really was another disappointment. First of all the product is too thin, I couldn't mound it around my cuticle area and it took ages to set. For something that's aimed at making painting your nails easier, it was super time consuming. I think I'll just stick with my cotton bud, remover and a (somewhat) steady hand.
For me this one is a: Gimmick

After using my Real Techniques Miracle Complexion Sponge £5.99 consistently for around 5 months, I thought it was time I invested in the original BB to see how they both compared. Call me crazy, but personally, I couldn't really differentiate between them, the finish as far as I could tell looked the same. The only obvious difference is that the RT one has a flat side, which I actually find really useful for gently applying my bases over the larger pores on my cheeks. The RT one is a little firmer, but size wise there isn't much in it. Personally I'm happy with my cheaper alterative, so I'll just stick to that when they need to be replaced.
 For me this one is a: Gimmick

A picture of a Morphe Fan Brush

A year ago it never occurred to me to use a fan brush for highlighting, fast forward to April and I haven't applied my gorgeous shimmer powder with anything else. It distributes the right amount of product and lets face it, you feel pretty fancy fanning yourself. The one I have is quite large, which I certainly wasn't expecting when I ordered it, but it actually works pretty well highlighting my non-existent cheekbones. The only problem I have is that it doesn't fit in all my powders (oops), oh well, at least it fits in my new Becca Jaclyn Hill Champagne Glow Palette, and that's all I care about at the moment!
For me this one is a: Clever Product

It just goes to show that clever "ideas" don't always translate into a great product. What beauty products have you tried that you would consider a "Gimmick"?

XOXO Claire
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30 comments

  1. I like the sound of the fan brush. Sophie x

    https://stylestarsandsparkle.blogspot.co.uk/

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  2. I find myself laughing at some of the products being released these days, so many gimmicks just for the money! I love the look of that fan brush though, I've been after a larger size like that so I'll need to try it out xx

    Charlotte / Colours & Carousels

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  3. Ooooh that fan brush looks divine! I think the beauty blender is much better, it's so bouncy :) xx

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  4. This is such a clever post! To be honest with you, I think the same thing... So many new products out there are nothing but gimmicks that we are tricked into buying, unfortunately, like the BeautyBlender...

    ~ http://franciscamay.blogspot.com

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  5. I've got both the RT sponge and a BB and I do think they both give the same finish but for some reason I find it takes me longer to apply my foundation with the RT sponge. Maybe it's because it's firmer, I'm not sure. But to be honest, I'm only bothered about the finish so I'll agree the RT is better! x

    Rhi | www.rinkydinkyrhi.com

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  6. It's lovely, if a little on the large size :)

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  7. Definitely, the one that really tickled me recently was the Nails Inc Spray On Nail Polish, really? Talk about mess in a can :)

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  8. It's huge, though it's the prefect fit for my chubby cheeks. Each to their own, I think my face is wobbly enough and I need something more firm haha :)

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  9. Thank you, sometimes it's not just the gimmicky products either, the huge campaigns are just as bad (cough Benefit) hehe :)

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  10. Ooh I'll have to time myself next time I use them haha. I think I do prefer the firm flat side of the RT one more, it works better on my chubby cheeks :)

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  11. Great post! I much prefer the Beauty Blender to the RT sponge due to the bounciness! That Origins spray screams gimmick to me! xx

    Beautylymin| Bobbi Brown Define & Glow Palette Gift Set Giveaway

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  12. Thank you, everyone else seems to prefer the BB over the RT, maybe it's just me haha :)

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  13. Haha - stopwatch at the ready : ) I like the flat side for pressing translucent powder under my eyes x

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  14. Couldn't agree more with you about the maskimizer - I either forget to use it or can't be bothered to! I keep meaning to pick up a fan brush too and I want to try more from Morphe so this one sounds perfect :) xxx

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  15. I've only just started using it to apply my powder and it's a revelation haha :)

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  16. I'm going to make an extra effort to use it, just so it wasn't a waste but it's most definitely a gimmick for me. I have a few brushes from Morphe and I'm really impressed, they are really soft and so inexpensive :)

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  17. Love these types of posts so much - really interesting that you prefer the RT sponge more, as I was going to invest in a beauty blender but now I might stick to the RT offering!

    Lucy | Forever September

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  18. I keep seeing that mask primer everywhere and I've been wondering what the deal was!!


    JennyLovesBeauty♥

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  19. Thank you, I'm hearing mix a of felling towns the sponges, some people love the BB but others like me are a fan of the RT one. I think it depends on the texture, if you like something firmer then the RT one is great, but the BB is more bouncy ;)

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  20. Ever since I read about the Maskimizer i've been a little skeptical, it just doesn't seem like something I'd ever use either. This post has reminded me to do a face mask later though! thanks for sharing :)

    http://claresloves.blogspot.com/

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  21. I don't want to waste money but I really want to try the BB out, but for now I'll stick with my RT sponge like you haha!

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  22. I really wanted to love it, but the few times I remembered to use it I did didn't see any difference, plus adding an extra step is a bit of a pain ;)

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  23. No problem, I love doing face masks, it's my favourite part of my skincare routine! :)

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  24. There is quite a price difference, even though I am enjoying using it, but when they need to be replaced I'll just get the RT one instead, it does just as good a job!

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  25. Honestly, I would probably completely forget to use the Maskimizer and the Too Faced mascara cleaning oil. Those sound gimmicky to me. Great post! x

    Ann-Marie | http://facetocurls.com

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  26. Thank you, I used a face mask last night and completely forgot to use it, again. I think I'm just going to have to write it off haha :)

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  27. I really cannot see the point in a mask primer or a mascara cleansing oil! I kind of like the idea of the nail polish barrier so it's a shame it didn't work too well for you x
    Louise | helloteddy.co.uk

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  28. I agree, some times brands try to go what they think is the extra mile but its really not needed! As soon as I saw the Too Faced Melt Off Mascara I thought it was a gimmick, shame that the reviews didn't reflect your experience with it!

    Jodie | jodiemelissa.com

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  29. I only used the Mascara Cleansing Oil once, but I could just tell it was a dud, I j couldn't be bothered adding in an extra step :(

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  30. They really do, sometimes I think "did anyone actually try this before it was put on the market?" The Sephora website had quite a few positive reviews, but considering the mascara I used was just a regular one and it's marketed for waterproof... I honestly don't know what went wrong :()

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